Your brain’s not broken.
It just needs better tools.
We’re hyper focused on building for kaleidoscopic minds.
The productivity landscape was designed for neurotypical thought patterns, leaving the rest of us constantly adapting, masking, and working twice as hard just to use tools that fundamentally misunderstand how we process information.
Why This Matters
The coming AI revolution will disproportionately impact neurodivergent minds—either positively through tools that truly adapt to cognitive diversity, or catastrophically through systems that further exploit attention vulnerabilities.
The Data Story
ADHD isn't new, but our world is:
Information Explosion vs Attention:
- In 1986, we created as much information in a year as a person today encounters in a single day
- Your phone sends you 63.5 notifications daily on average
- People with ADHD switch tasks 27% more frequently than neurotypical individuals
The AI Inflection Point:
- AI will generate more content in 2026 than humans created in all of history before 2022
- 78% of existing productivity tools fail to accommodate divergent thinking styles
- Neurodivergent minds spend 3.2 hours daily fighting with tools designed against their natural cognitive patterns
Historical Context:
ADHD Isn't New, But Our World Is
ADHD isn't a TikTok trend or a modern invention—it's a neurological variation that has existed throughout human history. What's changed is our environment, creating both unprecedented challenges and unique visibility for neurodivergent traits.
The first clinical description of ADHD appeared in 1798, yet for over 150 years, research predominantly focused on behavioural management of young white boys, leaving entire populations undiagnosed and unsupported. Women with ADHD were routinely misdiagnosed with anxiety or depression, with studies showing they typically wait 12 years longer than men for proper diagnosis.
Today's research reveals that approximately 6.8% of the global population has ADHD, with diagnoses increasing 42% since 2010—not because ADHD is spreading, but because we're finally recognising patterns that were always there.
The Digital Acceleration: When Tools Become Traps
Our information environment has evolved more rapidly than our tools to manage it:
- In 1986, we created as much information in a year as a person today encounters in a single day
- By 2020, the average knowledge worker was processing 174 newspapers worth of information daily
- Your phone sends approximately 63.5 notifications every day
- People check their phones 96 times daily—approximately once every 10 minutes
For neurodivergent minds, this environment is particularly challenging. Research shows people with ADHD switch tasks 27% more frequently than neurotypical individuals when using standard digital tools, with each switch costing 23 minutes of refocused attention.
What
The coming AI revolution will disproportionately impact neurodivergent minds—either positively through tools that truly adapt to cognitive diversity, or catastrophically through systems that further exploit attention vulnerabilities.
The Data Story
ADHD isn't new, but our world is:
Information Explosion vs Attention:
- In 1986, we created as much information in a year as a person today encounters in a single day
- Your phone sends you 63.5 notifications daily on average
- People with ADHD switch tasks 27% more frequently than neurotypical individuals
The AI Inflection Point:
- AI will generate more content in 2026 than humans created in all of history before 2022
- 78% of existing productivity tools fail to accommodate divergent thinking styles
- Neurodivergent minds spend 3.2 hours daily fighting with tools designed against their natural cognitive patterns
Historical Context:
ADHD Isn't New, But Our World Is
ADHD isn't a TikTok trend or a modern invention—it's a neurological variation that has existed throughout human history. What's changed is our environment, creating both unprecedented challenges and unique visibility for neurodivergent traits.
The first clinical description of ADHD appeared in 1798, yet for over 150 years, research predominantly focused on behavioural management of young white boys, leaving entire populations undiagnosed and unsupported. Women with ADHD were routinely misdiagnosed with anxiety or depression, with studies showing they typically wait 12 years longer than men for proper diagnosis.
Today's research reveals that approximately 6.8% of the global population has ADHD, with diagnoses increasing 42% since 2010—not because ADHD is spreading, but because we're finally recognising patterns that were always there.
The Digital Acceleration: When Tools Become Traps
Our information environment has evolved more rapidly than our tools to manage it:
- In 1986, we created as much information in a year as a person today encounters in a single day
- By 2020, the average knowledge worker was processing 174 newspapers worth of information daily
- Your phone sends approximately 63.5 notifications every day
- People check their phones 96 times daily—approximately once every 10 minutes
For neurodivergent minds, this environment is particularly challenging. Research shows people with ADHD switch tasks 27% more frequently than neurotypical individuals when using standard digital tools, with each switch costing 23 minutes of refocused attention.