Meet Penny

The first AI built for how your brain actually works.

Penny is the world’s first AI designed by and for divergent thinking.

Learn the fundamentals of AI while gaining powerful insights about your own brain, without ever connecting to the cloud.

The First Four Revolutionary Features

Cognitive Pattern Recognition

Learn how your brain naturally processes information. Discover your natural thinking patterns, attention cycles, and memory preferences.

Adaptive Intelligence

AI that recognises cognitive states. Detects energy shifts, attention patterns and even post-hyperfocus crashes. Penny instantly adapts, providing useful steps instead of continuing to overwhelm.

Multi Dimensional Memory

Beyond simple note-taking, Penny captures temporal, emotional, relational, and procedural context. Not just what you were thinking about, but when, why, and how it connects.

100% Local Processing

Your thoughts stay yours, always. No data transmission. No corporate surveillance. We literally cannot access your information—by design, not just by vague promises and pages of fine print.

Help shape the future
of AI-Human interaction.

Early access: Just $47

Be there when the Penny drops.


What you get:

  • Super early access to the Penny MVP

    (Mac version: June 10, Windows & Linux: June 20)

  • Lifetime feature upgrades

  • Direct influence on product features & direction

  • Support the development of inclusive AI for everyone

Change the world for only $99

Become a Super Heuman and instantly change the world.


What you get:

  • Super early access to the Penny MVP

    (Mac version: June 10, Windows & Linux: June 20)

  • Lifetime upgrades (inc. models and features)

  • Direct influence on product features & direction

  • Exclusive invitation to join the Heumans community to learn how we’re designing the future of responsible AI

  • Access to weekly AMA’s with the founding team behind Penny


    SUPER MEGA BONUS: Become a Super Heuman before June 20th to receive the complete list of AI Prompts used to build Penny - A cheat sheet on how to create just about anything, while using AI responsibly

Why We Built Penny

Just like the education system they were based on, traditional operating systems and productivity software were built for neurotypical thinking patterns.

That's like the automotive industry only designing cars for people under 6 feet tall - you're not just excluding tall drivers, you're missing innovations in adjustability and ergonomics that make driving better for everyone.

Who Penny Is For

  • Parents and educators who understand kids will need to develop healthy AI relationships

  • Designers, researchers and policy-makers who believe in cognitive accessibility

  • Anyone who thinks ‘Staying Connected’ should not mean participating in surveillance capitalism or signing up for yet another bloody subscription service

The Bigger Mission

We're not just building a product. We're proving that when you include everyone’s perspective in the design process, everybody wins.

Your support doesn't just get you early access - it helps fund research that could change how things gets built - forever.

Penny vs The World

Exactly zero products on earth combine
Inclusive Design + Local AI + Memory Analysis

(And we’re only just getting warmed up)

FeaturePennyNotionObsidianInflowChatGPT PlusADHD-Specific Design✅ Built for neurodivergent minds❌ Generic workspace❌ Generic notes✅ ADHD focused❌ Generic AIPrivacy (Local Processing)✅ 100% local, no cloud❌ All data in cloud✅ Local storage only❌ Cloud-based❌ Cloud-basedAI Memory Analysis✅ Multi-dimensional scoring❌ No AI analysis❌ No AI features❌ No memory AI✅ Basic memoryKnowledge Graph✅ Automated connections✅ Manual linking✅ Manual linking❌ No graph view❌ No graph viewConversation Interface✅ Natural chat with memory❌ Document-based❌ Document-based✅ Structured content✅ Chat onlySubscription Required❌ One-time purchase✅ $10/month❌ Free + paid✅ $200/year✅ $20/monthWorks Offline✅ Completely offline❌ Requires internet✅ Works offline❌ Requires internet❌ Requires internet

The Numbers That Matter

  • 366+ million adults have ADHD worldwide

  • $2.08 billion market growing to $7.55B by 2033

  • 60% of users want privacy-first AI tools

Similar Tools Cost More, Deliver Much Less

  • Inflow ADHD: $200/year subscription

  • Notion: $120/year subscription

  • ChatGPT Plus: $240/year subscription

  • Penny: $99 one-time purchase

Based on 2024-2025 competitive analysis of 40+ ADHD and AI memory tools

Frequently Asked Questions

  • No! Penny runs 100% locally on your computer with zero cloud dependency.

    Once installed, it works completely offline. This is a core feature - your thoughts never leave your device.

  • Absolutely not. Penny uses its own fine-tuned, local AI models that run entirely on your machine. No external AI service accounts required.

  • Penny understands context and makes connections between your thoughts over time.

    It's like having a thinking partner who remembers everything and helps you see patterns you'd miss.

  • Penny is built with Tauri (auditable open architecture) and has no network connections to external servers.

    Your firewall logs will show zero outbound traffic from Penny, because we designed it to be yours alone.

  • Beyond purchasing, you can contribute through the research lab by sharing anonymised insights about how you prefer to work / collaborate with Penny, participating in user testing, helping to onboard new users, or providing crucial feedback that shapes development.

    Alternatively, if you’re interested in investing or sponsoring this project, email murray [@] heumans [dot] com

  • Absolutely, but always maintaining the privacy-first approach.

    Teams will soon be able to share insights, but never raw personal data.

  • The core Penny app will always be available as a one-time purchase.

    Additional features (ie model upgrades, character agents) may have separate pricing down the track but for now — One price covers you for everything.

  • Penny analyses your conversations across five dimensions (emotional, temporal, relational, procedural, contextual) and builds a knowledge graph showing how your thoughts connect.

    Over time this knowledge graph expands, providing ever more valuable insights about the way your brain operates and develops relationships between ideas.

  • 1. We believe in accessible innovation.

    Early supporters like you make this possible. In return, you get lifetime access and opportunities to share in the profits - when we succeed, you succeed.

    2. It’s early days.

    We know we’ve got a long road ahead, so it seems only fair to massively reduce the price for people willing to adopt and support early.

  • No. Since Penny doesn't connect to the internet and stores everything locally, there's no remote attack surface.

    It's like having a private diary that only exists on your computer (but can also think and help you work through ideas like no other diary in history).

  • Definitely not. We are focused on learning how every brain works, in order to build better products for everyone.

    Whether you're neurodivergent, neurotypical, or have no idea what any of that means - if you're excited about thinking differently and want to be part of building something new, you belong here.

  • Yes! Penny has a "Community Contribution Model" where you can earn access through valuable contributions like user testing, community moderation, knowledge sharing, or accountability partnerships instead of direct payment.

    We’ll be bringing this online as quickly as possible - stay tuned.

  • v1 is Mac only, sorry.

    You'll need at least 8GB RAM and a decent processor. The AI models require some computing power, but most computers from the last 5 years should handle it fine.

    The next version of Penny will work on Windows, Mac, and Linux.

  • Very little. Your memories are stored as lightweight JSON files.

    Even years of conversations typically use less than 100MB - about the size of a few photos.

  • Major updates quarterly, with smaller improvements monthly (if not more often).

    The roadmap is community-driven based on user feedback, so the more we hear back from you, the more likely we’ll implement your preferred features.

  • Right now Penny works through text conversation. Document upload and file analysis features are planned for future releases.

  • One-time purchases fund development, community contributions reduce barriers, and future features (character agents marketplace) create ongoing revenue without subscriptions.

    We think that’s super sustainable.

  • Absolutely. Your data lives in simple files on your computer that you can copy, backup, or export anytime.

    No vendor lock-in.

  • Mobile companion apps are planned for 2026.

    The main processing will still happen on desktop for privacy and performance.

  • Only the information you explicitly choose to share in conversations.

    No telemetry, no usage tracking, no analytics.

    The only data generated is your memories and conversation history, which are stored locally and nowhere else.

  • Just copy your Penny data folder to your new machine and you're good to go.

    All your memories and conversation history transfer perfectly.

  • Penny only uses resources when you're actively using it.

    When minimised or closed, it uses virtually no CPU or memory.

  • Not yet, but multi-user support is planned for late 2025. Each person will get their own private memory space.

  • Yes. Just delete the Penny folder and everything disappears forever.

    No cloud backups or hidden copies exist anywhere.

  • Currently Penny works through direct conversation, but calendar/email integration is on the roadmap for late 2025.

  • Not yet, but community sharing features are coming. You'll be able to share specific insights while keeping personal details private.

  • Community support through the Heumans community, plus direct access to Murray and the development team during the early adopter phase.

  • Yes! Early adopters get direct input on development priorities. Your feedback literally shapes what gets built next.

  • Just opt in during setup to contribute anonymised insights about how your mind works.

    Help advance neurodiversity research while improving Penny for everyone.

  • Then we’ve let you (and ourselves) down.

    Penny was built to adapt to every kind of mind, so if that’s genuinely how you feel, please let us know what we can do better.

  • Since everything runs locally, Penny continues working forever.

    Plus we're committed to open-sourcing core components if we ever shut down.

  • Professional collaboration features are on the roadmap.

    Therapists could use Penny to help clients understand their own thinking patterns.